DARE TO DREAM
Not everyone in Northern Ireland is united behind the NI soccer team.It's a politically sensitive area. When approached to deliver a campaign to help rally public support and help create a buzz for the team I felt it was so important to find a way to help everyone irrespective of their politics to get involved and get behind the players.
By gathering up fan images as part of a competition we were able to include them into the photo montage which helps make up the player images as shown. This allowed us to feature each player from the squad. So for me that was the key lets get beg=hind the players who in turn make up the team . The campaign was created in a very short turn around time. Pressures on player availability and the selection of the squad all contributed to the pressure. With only 8 minutes allowed per player my team had t be fast and sure of the assets we set out to create.
The campaign was weld received and got the attention needed to lift the team spirits and enthuse the green and white army of fans.
