Punjana is Northern Irelands favourite tea and that's maybe why it sells more than any other brand.
I set out to regain the character of their original advertising and to remind the public that this is a local product that is not only tastes perfect as it is blended locally for this market and it also gives people here a lot to be proud off too.
The campaign I'm showing is playing on nostalgia and using illustrations helps recreate a mood of a shared past. The images are comforting which its well with this product which by it's very existence provides comfort and reassurance.
