CHOOSE WELL CAMPAIGN
Helping people choose the right treatment is the driving force behind this campaign. After all it makes sense to get treated faster and make life easier all round.
I came to the decision the best way to approach this campaign was to get peoples attention by engaging them in the conversation.
By creating a group of claymation characters we were able to make the points needed in a friendly and persuasive way. I like to think ewe helped ease the pressure on health workers and the public too.
Thank you!
