TRUE TO OUR WORDS
Was an important campaign for The Irish News. Taking ownership of the new Irish attitude to a more open ad diverse society the newspaper was saying something more than offering a new advertising campaign theme it was baring it's soul and promising the reader something beyond news it was offering trust. My line was as always came out of understanding the paper and the people behind who make it happen day and daily. TRUE TO OUR WORDS is amongst my favourite campaigns because it was solid to the core.
