THE OUTLET is a mega shopping experience located between Dublin and Belfast. Impossible to guarantee product to attract shoppers so we looked and searched to find a USP. So apart from free parking and a high percentage of rainfall I decided we had to look at the Naked Truth and simply say Always up to 70%off. So taking this proposition literally we sourced a larger number of people to strip off up to 70% of there clothing. Some were recruited through social media channels . The campaign which worked across all media channels raised eyebrows and footfall.
