MORE THAN EVER
When Danish banking giant bought over Northern Bank Northern Irelands largest financial institution t was felt that we needed to tell existing customers and the public in general of the benefits CDanske Bank would bring through technology .
Retention and reassurance was key to any creative considerations . The line More Than Ever emerged and from this the campaign tone was set . Through series of TV commercials we were able to build anticipation and inform customers of the benefits ahead. The campaign was applied through the line and everything was aimed to launch on M Day (For Migration) From building wraps to transport, Radio and online the campaign not only retained but increased customer business.
